About Fresh Vitality

Fresh Vitality was founded by Eddie A. Ariss, M.D. with the vision of creating a medical practice that treats every patient with dignity and first-rate care. The office staff at Fresh Vitality are highly trained and exceptionally friendly. We understand that for many people, visiting a doctor can be a stressful experience. Our comfortable surroundings and compassionate medical professionals will ease your fears.

Dr. Eddie Ariss
Board Certified Physician

Dr ArissDr. Eddie Ariss earned a Bachelor of Science degree in Zoology from California State Polytechnic University in 1993. He worked full time during his schooling at University of California Irvine Medical Center in the Intensive Care Unit.

Dr. Ariss attended Michigan State University College of Human Medicine and earned his Medical Doctorate Degree in 1997. He graduated with honors in Medical Histology, Human Physiology, Medical Neuroscience, Integrative Clinical Correlations, Medical Pathology, and Internal Medicine Clerkship.

Dr. Ariss relocated to Florida in 1997. He successfully completed his Family Medicine Residency at the Bayfront Medical Center Family Practice Residency in 2000. He was elected to serve as Chief Resident by his peers and attending physicians his last year there. Dr. Ariss is board certified by the American Board of Family Medicine.

Dr. Ariss has practiced as an Emergency Department Physician since 2000 until current at the Bay Pines Medical Center. He has also covered other area Emergency Departments from 2001 to 2009, such as St. Anthony’s Hospital in St. Petersburg, St. Joseph’s Hospital and the James A. Haley VA Hospital, both in Tampa.

Dr. Ariss found his passion in Anti-Aging and Preventive Medicine while working at a location in Seminole, Florida. He transitioned away from his moonlighting jobs at the other hospitals and focused his extra time with the Anti-Aging and Preventive Medicine practice.

Dr. Ariss is a proud member of the American Academy of Family Physicians, American Society of Bariatric Physicians, and American Academy of Anti-Aging Medicine. He has received extensive training in cosmetic and medical procedures including Botox, Dermal Fillers, Sclerotherapy, and IV Infusion Therapy.

Eddie has received praise from fellow physicians for his work with treating patients struggling with hormone imbalances and his natural talent for administering dermal fillers and Botox. In fact, he has many clients who are physicians, nurses, or are in the medical field.

Eddie enjoys boating, fishing, skiing and spending time with his wife and two children.

Grace Ariss
Practice Manager & Client Consultant

Grace Ariss has extensive training in business management within small business and corporate settings. As a highly successful Vice President in Banking for over 6 years, Grace’s focus is always on developing her client and team relationships. Her philosophy is to do the right thing for the client, build strong relationships, practice with ethical values, and the bottom line will always be met.In addition to her integral role with the business functions, Grace has excelled as a medical assistant and client consultant, serving as an important liaison for Dr. Ariss and the patients. She strives to provide a superior level of care to each and every patient.

Grace is committed to developing the communities in which we live and practice. She regularly volunteers within the schools and community organizations. Grace enjoys cooking, boating, and spending time with her family and friends.

Janet Martin
Lead Esthetician, Licensed Medical Esthetician, Board Certified Medical Electrologist

Janet Martin EstheticianJanet serves as our Lead Medical Esthetician with over twenty years of experience in the field of Esthetics. She is a Licensed Medical Esthetician, Board Certified Medical Electrologist, Master Makeup Artist and a Certified Lavish Lash Stylist.. Over the years she has been a trainer, a consultant and a liaison for Estheticians and Medical Spas. Many have called her an Esthetics Coach.

Janet provides a wide range of advanced skincare services. She has developed a loyal following with her techniques and compassion for her clients. In a word, you can describe Janet Martin as a “friend.” She becomes a friend to every client she meets. With an esthetic career spanning twenty years, she brings her professional knowledge and help to her clients with a smile.

She feels blessed to have been around to actually experience two worlds colliding, Esthetics and Medicine. She had the honor of being trained by some of the best in the industry—Dr. Murad, Jan Marini and many others as they came on the scene. She has worked in every area of Esthetics and loved them all. She ran one of the first day spas in Bellaire and has started skincare programs within cosmetic surgeons’ offices. She continues to expand her knowledge with skincare.

Janet has taught advanced esthetics to other estheticians in procedures and protocols from high-end French product lines to cutting edge medical esthetic procedures. When asked what sets her apart in this field her first response is always “relationships and results.” Building relationships with her clients is the most important key to her success. Clients become friends, not a number or percentage. She looks forward to seeing her clients and they trust her experienced suggestions. In-depth Skincare Consultation is a cornerstone of that relationship; it all begins there. To truly listen to her clients and help them to achieve results is the most rewarding part of her job.

When you first meet Janet she will greet you with a smile, give you the best results-driven treatment and always say goodbye with a hug. Janet takes great pride in delivering friendly, personalized and professional service. We are glad to have her as part of our team!

License # FS4073
License # EOT2402

Renee Kraf
Licensed Medical Esthetician, Board Certified Medical Electrologist

EstheticianRenee is a true skin care professional with her advanced training in skincare and the use of lasers for hair removal, vascular lesions, pigmented lesions, and non-ablative skin therapy. She had the pleasure of working alongside a plastic surgeon as she obtained her formal training. Her dedication to her training is reflected with her current certifications as a Licensed Esthetician and Board Certified Medical Electrologist. In order to bring her clients the most advanced skin care treatments; Renee participates in additional continued medical education regularly and follows the lead of our senior esthetician Janet Martin.

Her primary goal is to deliver the highest quality skin care and hair removal techniques to her clients, in order to improve the skin’s health/appearance and, as a result, the client’s outlook on how they look and feel. After identifying a suspicious skin lesion on a client’s forehead and getting her immediate medical attention, Renee felt the gratification of her professional career choice when she discovered the outcome was a serious skin cancer that was caught in time for treatment. She said there was no looking back at that point, as she knew she was doing exactly what she wanted!

Renee is a Pinellas County, Florida native. She is married and has a beautiful little girl. When she is not working, she enjoys spending time with all her family.

License # E02323
License # FB9731732

  • To create a Best-in-Class Age Management and Preventive Health Service-based company
  • To deliver exemplary quality care
  • To provide the highest level of patient safety
  • To supply and utilize only high-quality products in a manner that creates value
  • To exceed customer’s expectations through:
    • Extraordinary customer service
    • Doing the right thing
    • Honesty
    • Integrity
    • Trust
    • Open and timely communications
  • To build a loyal customer base
  • To be The Best of the Best!

Fresh Vitality’s values form the foundation of the way we do business. Our vision, our mission, and our statement of purpose help to articulate how those values guide our relationships with our clients.

To improve the quality of life for our clients by:

  • Helping our clients achieve their optimal health, well-being and beauty;
  • Creating a place where our employees can learn, grow and be fulfilled in their work;
  • Making the communities in which we work better places to be;
  • Thereby: Optimizing the long-term return to our stakeholders, while providing a safe and sound investment.

Our ultimate purpose is to create superior long-term economic rewards for our stakeholders.

This purpose is defined by the free market and is as it should be. Our stakeholders provide the capital that is necessary to make our business possible. They take the risk if the business is unsuccessful. They have the right to receive economic rewards for the risk which they have undertaken.

However, our purpose, to create superior long-term economic rewards for our stakeholders, can only be accomplished by providing products and services that our clients value and by providing excellent customer service to our clients, as our clients are our source of revenues.

To have excellent client relations, we must have outstanding employees to serve our clients. To attract and retain outstanding employees, we must reward them financially and create an environment where they can learn and grow.

Our economic results are significantly impacted by the success of our communities. The community’s “quality of life” impacts its ability to attract industry for growth.

Therefore, we manage our business in a long-term context, as an integrated whole, with the ultimate objective of rewarding the stakeholders for their investment, while realizing that the cause of this result is quality client service. Excellent service will be delivered by motivated employees working as an integrated team. These results will be impacted by our capacity to contribute to the growth and well-being of the communities we serve.

Fresh Vitality is a physician-owned and operated Anti-Aging and Preventive Medicine Center in Pinellas County, Florida. We specialize in providing care for adults who are looking for a better quality of life. Fresh Vitality understands the need for consistent care. We treat each patient like family. Our compassionate, professional staff is dedicated to providing the highest level of care possible. Because we are physician- owned, we are patient driven. This means that we can focus more on providing excellent care, and less on the bottom line. We are not tied to any large medical corporation. We provide effective care that is responsive to the needs of our patients both in our surrounding communities (St. Petersburg, Pinellas County, and Tampa Bay Area) and our patients who travel from around the nation just to see Dr. Ariss at Fresh Vitality. Being physician-owned means that our doctors are able to focus on you!

Bring your desire. We provide the tools & resources for you to succeed!

Although we do offer same-day appointments when available, we encourage making appointments as far in advance as possible. Our friendly staff will be happy to answer any questions you have regarding our services and scheduling appointments.

Fresh Vitality is a private pay facility. We do not currently accept insurance. We do accept most major credit cards for your convenience. We are able to keep our overhead low, and offer the highest quality care with competitive rates. This allows us to focus on YOU, our client.

We are an Electronic Health Records based facility, which allows us to maintain comprehensive and accurate health records. We are able to meet the highest standards for patient privacy guidelines with our EHR system.

We guarantee all medical records are kept completely confidential!